Director of Marketing Comm – Hydro Products (Remote)

Director of Marketing Communications (B2B)

M&F Talent has a client who manufactures products for the cannabis and CEA industries that is currently seeking a Director of Marketing Communications.

The ideal candidate will be responsible for planning, development, implementation, and measurement of all marketing strategies, and marketing communications activities, both internal and external. Responsibilities include directing the efforts of the marketing team, and coordination at the strategic level with the other functions of the organization, including eCommerce and outside sales.

Location: Remote

Responsibilities:

• Collaborate with the sales and marketing teams to create and implement effective go-to-market strategies for new and existing products, systems, and services.
• Direct market research, forecasting, and competitive analysis to identify market opportunities and translate results into actionable insights for the business team.
• Direct the development and execution of an integrated digital marketing strategy that drives customer engagement and lead nurturing, while gathering and reporting meaningful data analytics for future decision making – ideally with the Hubspot CRM.
• Spearhead the strategic and tactical execution of marketing campaigns and activities, including advertising, public relations, events, promotions and sales tools.
• Implement performance metrics and tracking tools to measure results.
• Collaborate with product management, creative/ content marketing, and distribution partners to create integrated marketing programs that drive interest, influence and achieve sales and growth targets, especially as it relates to the CEA sector.
• Lead the activities of the marketing group, when needed, which includes managing resource needs, and managing the annual marketing budget.
• Oversee integration, implementation, and measurement of the brand strategy across all aspects of the business

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• Successful track record in senior marketing roles (horticulture, hydroponics, and/or CEA industry experience a plus)
• Minimum of 7 years of successful marketing communication experience, or previous experience showing the use of skills necessary to execute this position
• Experience with digital and print marketing, content marketing, and social media marketing
• Strong leadership skills and ability to thrive in a results-oriented environment
• An affinity for current digital technologies is essential
• Strong knowledge and proficiency in data software: Microsoft Office Suite (required), CRM (preferably HubSpot)
• Ability to define problems, gather data, establish facts, and draw valid conclusions
• Excellent oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment and diplomacy when interacting and/or negotiating with all levels of internal and external customers
• Strong organizational skills – attention to detail and Self-Motivator – willing to take the initiative
• A creative innovator with an entrepreneurial spirit
• Active, lifelong learner mentality

If you have more questions about the Director of Marketing job, or would like to discuss our staffing operations in more detail, please contact info@mandfconsultants.com.