Digital Marketing Manager Job

Digital Marketing Manager Job 

M&F Talent has a client in the vaporizer industry that is looking to fill a Digital Marketing Manager Job. Our client has a great product that is designed specifically to attract the upscale cannabis consumer demographic. In order to tap into this market, they are looking to hire an expert that is familiar with both digital marketing and the cannabis industry. The ideal candidate has extensive experience in website management and digital advertising within the cannabis space. Our cannabis recruiting team feel this job takes more computer savvy than most cannabis jobs.

Location: Remote Work

Digital Marketing Manager Job Requirements:

  • Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Oversee company website with diligent attention to SEO performance
  • Ensure maximum impact of website within cannabis market niche
  • Measure and report on the performance of all digital marketing campaigns
  • Develop, implement, track and optimize our digital marketing campaigns across all digital channels
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customedigital marketing manager r touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Digital Marketing Manager Job Qualifications:

  • BS/MS degree in marketing or a related field
  • Proven working in large-scale cannabis marketing efforts
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns

 

If you would like to apply for the Digital Marketing Manager Job, please follow this link.

To see other career opportunities with M&F Talent, please go to our Jobs Section.

 

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At M&F Talent, we know that the cannabis, hydroponics, and horticulture industries are defined by the outstanding people and best practices that make these markets thrive. As such, we hold ourselves to the highest standards of integrity, knowledge, and communication in our recruiting practice.

M&F Talent’s mission is to cultivate professionalism across cannabis, hydroponics, and horticulture by instilling our values within our network. Moving forward, and in union with our clients, candidates, and peers, we will help lay the foundation for industry growth and success.

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