Jorge Cervantes: 5 Most Influential People in Cannabis

Jorge Cervantes: Cannabis Horticulture & Cannabis Advocacy

Jorge Cervantes is one of the most recognizable names in cannabis cultivation—his famous book Marijuana Horticulture: The Indoor/Outdoor Medical Grower’s Bible can be found on the bookshelves of marijuana growers the world over. Cervantes’s real name is George Van Patten. He created is infamous alias—which includes a notorious disguise with a black beret and dreadlocks—during the 1980’s. As Cervantes rose to the forefront of marijuana cultivation advocacy efforts during the prohibition-heavy era of “the war on drugs,” his disguise and alias were necessary measures of survival. Over the last 35 years, Cervantes informed entire generations about cannabis horticulture and techniques through his books—compiling the first ever known work dedicated to indoor gardening.

Jorge Cervantes History

Cervantes’s fabled relationship to the cannabis plant began during the 1970’s; during this time he experimented with illegal, guerilla grow operations in the mountains outside of Santa Barbara, CA as well as indoor grows in Portland, OR. After experimenting heavily with various indoor gardening equipmenjorge cervantes t set-ups and techniques, Cervantes realized that there was a total lack of information available on the market concerning his trade. As a result, while operating in secrecy as well as under an assumed identity for the first time, Cervantes wrote and self-published the first book on indoor marijuana growing: Indoor Marijuana Horticulture . To put this notion in perspective, cannabis gardeners in 2017 can effortlessly access volumes of information on cultivation from endless resources online and in print—and get detailed nutrient formulations and feeding schedules from hydroponics shops. Things were quite different 30 years ago.

Cervantes also set the foundations for the modern hydroponics store and culture—starting his own shop “Jorge Cervantes’s Indoor Garden Store” and contributing to the advancements of indoor cultivation technology. To elaborate, Cervantes designed and sold his own HID lighting systems, eventually inventing reflective hoods. Reflective hoods are now used in almost all horticultural lighting in the entire world as they supply cannabis plants with 40% more light than previous technologies. Point being, the modern grow book, cannabis magazine, and hydroponics store would not be what they are today without the brazen, secretive efforts of Cervantes during the 1980’s and 1990’s.

Jorge Cervantes in the Headlines

During the first couple decades of Cervantes’s career, marijuana cultivation was highly illegal and brought with it severe legal punishment—this notion was reflected in the U.S. government’s stance on hydroponics stores and grow books during the 1980’s and 90’s. To elaborate, Cervantes reported in a 2012 blog post that hydro shops, as well as himself, in the 1980’s could have received “RICO racketeering” charges for openly selling cannabis cultivation books in conjunction with cultivation technology and nutrients. To add to the overall intensity of these scenarios, Cervantes also stated: “I remember many times when the jorge cervantes owners of hydroponics shops would not stand in the same room as me” due to the notoriety he had received as an underground, outlaw marijuana growing advocate.

Cervantes Today

Today, Cervantes is still recognized as an authority on everything cannabis cultivation. Over the years, he has regularly contributed cultivation knowledge to such magazines as High Times, THC, and Cannabis Culture. He received the “Lester Grinspoon Lifetime Achievement Award” from High Times Magazine in 2012 due to his passion and advocacy for medical marijuana cultivation. Finally, he published his latest and most comprehensive book in 2015 titled: The Marijuana Encyclopedia.

 

This article originally appeared in the December 2017 / January 2018 edition of HydroLife Magazine.

Latest News

FOR MORE NEWS »

Why You Should Use a Cannabis Recruiter to Find Your Key Employees

Tips for Using a Cannabis Recruiter
Your cannabis business needs quality employees – people who possess not only the skills required for the position but also those who are passionate about the plant and all of its potential. That’s why to …

You Have More Cannabis Industry Experience Than You Think

Common Skill-sets to Translate into Cannabis Industry Experience
Even if you’ve never held work in the cannabis industry, you may still be highly qualified for marijuana industry employment. In fact, many standard skill-sets transfer nicely into the cannabis workplace. List these …

What is Live Resin?

Live Resin: A Fascinating New Cannabis Extract Product
The rapid expansion of the legal cannabis industry stimulates vast advancements in technology and processes. Similarly, these evolutions impact different …

Our Mission

At M&F Talent, we know that the cannabis, hydroponics, and horticulture industries are defined by the outstanding people and best practices that make these markets thrive. As such, we hold ourselves to the highest standards of integrity, knowledge, and communication in our recruiting practice.

M&F Talent’s mission is to cultivate professionalism across cannabis, hydroponics, and horticulture by instilling our values within our network. Moving forward, and in union with our clients, candidates, and peers, we will help lay the foundation for industry growth and success.

Read More

MacAndFulton

  • Looking for a career in horticulture or hydroponics? Talk to
  • Getting after it on the trail last weekend! workhard playhard
  • Keeping the summer Colorado summit hikes rolling! colorado entrepreneur workhard
  • We have a great career opportunity for a client in
  • Colorado mountain hiking is a great way to get away
  • Are you an operations proffesional in the california cannabis industry?
  • Check out this MF Talent cannabis career opportunity in california
  • Check out this Cannabis Extraction Lab Technician job in North
  • Pikes Peak hike on July 4th colorado coloradocannabis workhard playhard
  • MF Talent takes great pride in our Colorado roots! From
  • At youramericanhort Cultivate 19 in Columbus OH Visiting some very
  • We have a great sales position available for one of

Connect With Us

Ready to build your cannabis career?

Contact us at:

Mac & Fulton Talent Partners
PO Box 587
Glen Ellyn, IL 60138

info@mandfconsultants.com

(630) 733-9362

Join our mailing list for the latest jobs & industry news!


© Copyright 2019, Mac & Fulton Talent Partners. All Rights Reserved. Website by 420WebsiteDesign.com.